For devout practitioners, the biggest transformation that yoga provides is within, but who’s to say that we also can’t look fabulous while getting our bliss on? Niyama Sol, a local yogawear design company, has this in mind with its line of tops and leggings that fit like a second skin and can go straight from the mat to the street. Vegas Seven caught up with co-founder Allison Hart and asked her what it takes to launch a yogawear line.
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What does the name Niyama Sol mean?
The Niyamas are basically personal observances to live by. They are recommended activities and habits for healthy living, spiritual enlightenment and a liberated state of existence. Sol symbolizes the sun, the basis for all life on earth, as well as a play on words with “soul,” the spiritual part of humans.
How did you come up with the concept?
My boyfriend, Martin Hinton, is one of the owners of TruFusion. He and I conceived the idea with one of his fitness teachers, Cristina Osorio, who has a background in fitness-clothing construction and fashion design. We wanted to create something special that incorporated a need for unique retail at TruFusion, and both Cristina and my background in fashion design and fitness.
How do you conceive of the designs?
Cristina and I work together on all aspects of design for the brand. We concept the overall theme for each collection and create the artwork to coincide with the theme. We take inspiration from just about anything—nature, textiles, album covers, architecture and overall color and pattern trends in high fashion and environmental design
Our fabric is made from recycled plastic bottles and the prints are sublimation dying on white fabric. The products we design are items we want in our own wardrobe, whether taking a fitness class, going to the office or running errands. We want to continually design something that you can wear every day for almost any occasion, not just fitness.
Sustainability is at the heart of the product line. Can you talk more about this aspect?
When we concepted the idea we always knew we wanted to make products out of recycled PET plastic. The process is more time-consuming and more expensive, but we want to honor our planet by being as sustainable as possible. Considering that approximately 60 million plastic water bottles are used every day in just the U.S. alone, we can estimate that nearly 18,834,000,000 end up in the landfill each year. If we can recycle even a small portion of these to create something beautiful and wearable, that’s our goal.
What makes Niyama Sol unique in the yogawear marketplace?
Our designs can transition from studio to street with a simple change of shoes and top. The fit is like second skin, you can wear our waistbands high or low and they look just as good with a pair of flip flops as a leather boot or heels. For yoga and fitness, the material is antimicrobial and they actually feel better the wetter they get, so swimming or surfing is also an option. The versatility, sustainability and unique designs set us apart.
What are your top three best-selling items?
We treat each collection as limited edition, so once a print sells out, we may not bring it back again. This keeps us fresh and allows our customers the uniqueness they desire. Some of our best sellers that we have had to bring back again and again, due to high demand, are our Traveler print leggings, based on a few different Kilim rugs, with a llama print on the waistband and the words “endure” and “persevere” on the shin. Our Amethyst Agate print was very popular. It came out a few months prior to Prince’s death, and it has a hidden lyric from Purple Rain incorporated into the design. The Tomorrowland legging is our take on a moto jean in an alternate universe where all clothing is made from recycled materials such as cardboard, plastic bottles and recycled denim. That print has some fun hidden mesغير مجاز مي باشدing as well, a playful aspect in most of our designs.
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