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Niyama Sol Makes Fashion For On and Off the Mat

For devout practitioners, the biggest transformation that yoga provides is within, but who’s to say that we also can’t look fabulous while getting our bliss on? Niyama Sol, a local yogawear design company, has this in mind with its line of tops and leggings that fit like a second skin and can go straight from the mat to the street. Vegas Seven caught up with co-founder Allison Hart and asked her what it takes to launch a yogawear line.

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What does the name Niyama Sol mean?

The Niyamas are basically personal observances to live by. They are recommended activities and habits for healthy living, spiritual enlightenment and a liberated state of existence. Sol symbolizes the sun, the basis for all life on earth, as well as a play on words with “soul,” the spiritual part of humans.

How did you come up with the concept?

My boyfriend, Martin Hinton, is one of the owners of TruFusion. He and I conceived the idea with one of his fitness teachers, Cristina Osorio, who has a background in fitness-clothing construction and fashion design. We wanted to create something special that incorporated a need for unique retail at TruFusion, and both Cristina and my background in fashion design and fitness.

How do you conceive of the designs?

Cristina and I work together on all aspects of design for the brand. We concept the overall theme for each collection and create the artwork to coincide with the theme. We take inspiration from just about anything—nature, textiles, album covers, architecture and overall color and pattern trends in high fashion and environmental design

Our fabric is made from recycled plastic bottles and the prints are sublimation dying on white fabric. The products we design are items we want in our own wardrobe, whether taking a fitness class, going to the office or running errands. We want to continually design something that you can wear every day for almost any occasion, not just fitness.

Sustainability is at the heart of the product line. Can you talk more about this aspect?

When we concepted the idea we always knew we wanted to make products out of recycled PET plastic. The process is more time-consuming and more expensive, but we want to honor our planet by being as sustainable as possible. Considering that approximately 60 million plastic water bottles are used every day in just the U.S. alone, we can estimate that nearly 18,834,000,000 end up in the landfill each year. If we can recycle even a small portion of these to create something beautiful and wearable, that’s our goal.

What makes Niyama Sol unique in the yogawear marketplace?

Our designs can transition from studio to street with a simple change of shoes and top. The fit is like second skin, you can wear our waistbands high or low and they look just as good with a pair of flip flops as a leather boot or heels. For yoga and fitness, the material is antimicrobial and they actually feel better the wetter they get, so swimming or surfing is also an option. The versatility, sustainability and unique designs set us apart.

What are your top three best-selling items?

We treat each collection as limited edition, so once a print sells out, we may not bring it back again. This keeps us fresh and allows our customers the uniqueness they desire. Some of our best sellers that we have had to bring back again and again, due to high demand, are our Traveler print leggings, based on a few different Kilim rugs, with a llama print on the waistband and the words “endure” and “persevere” on the shin. Our Amethyst Agate print was very popular. It came out a few months prior to Prince’s death, and it has a hidden lyric from Purple Rain incorporated into the design. The Tomorrowland legging is our take on a moto jean in an alternate universe where all clothing is made from recycled materials such as cardboard, plastic bottles and recycled denim. That print has some fun hidden mesغير مجاز مي باشدing as well, a playful aspect in most of our designs.

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Native Designers at SWAIA Haute Couture & Pret-a-Porter Fashion Show 2016

Some of the best Native designers will again do a whirlwind tour de force runway exhibit in about an hour or so on the first day of SWAIA’s Indian Market. The third annual Indian Market Fashion Show highlights Native designers who push the creative exploration of original and unique fashion as inspired by their diverse backgrounds.

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The show is an innovated expression of fashion, design and art, featuring award winning and internationally recognized Native designers. The exhibit is both Haute Couture, a designer line of high-end customized fashions, and Pret-a-Porter, what is better known as Ready-to-Wear, lines of standard size fashions ready to purchase and wear.

Fashion has become a touchstone of all things Native American. You can start by calling fashion self-expression and from there it branches out, pride, tradition, family, contemporary, modern, avant-garde, chic, but also outspoken, street, natural, elegant, comfortable, simple and beautiful. Try to avoid trendy which can become appropriation but it is always self-expression and so you have to own it and might as well flaunt it.

Many of the artists are also represented atNative Fashion Now, a major touring fashion show initiated at the Peabody Es*** Museum in Salem, MA by curator Karen Kramer. It is now showing at thePortland Art Museum, will travel to the Philbrook Museum in Tulsa and end at the National Museum of the American Indian in New York City. If you cannot make one of the venues, I highly recommend purchasing the exhibit catalog as a teaching tool and important contemporary cultural document.

Designers at SWAIA 2016 Haute Couture Show

Jamie Okuma(Luiseño/Shoshone-Bannock) began bead working as a child creating her own dance regalia for powwows near her home, on the La Jolla Luiseño Reservation. At the age of 22, Okuma became the youngest artist in the history of Santa Fe Indian market to win Best of Show, which would become the first of her four Best of Show awards: two from SWAIA and two from the Heard Museum Indian Fair and Market.

Orlando Dugi(Navajo) designs work that embodies a fresh statement through beads and fine materials such as silks, crocodile leather, crystals, feathers, velvet, gold and gems. Ideas of elegance, fashion, and creativity are evident in every piece of evening wear and accessory he creates. Most of his work is a single bead stitch technique utilizing the smallest beads, drawing attention to detail and precision.

Sho Sho Esquiro(Kaska Dene/Cree) is an award winning artist who is inspired by her Native North American roots and respect for nature, which is derivative of her upbringing in Yukon, Canada. Esquiro uses organic fabrics, as well as recycled leathers, furs, and trims, in vibrant colors. Resulting in melding her passion for hip-hop culture with her aboriginal heritage to create a unique, fresh look with an urban-Native twist.

Patricia Michaelsis a Traditional Native woman (Taos Pueblo) who is a style-maker at the forefront of modern fashion design and aesthetics. She creates boldly hip designs with a quality of timeless elegance. In 2012, she was asked to join the Season 11 cast of Project Runway.

Dorothy Grant(Haida) has been an internationally renowned contemporary fashion designer for over thirty-two years. In 1988, Grant became the first designer to merge Haida art and fashion utilizing her formal training at the Helen Lefeaux School of Fashion Design. After seventeen years in retail and manufacturing, Grant has transformed her entrepreneurial focus to Native art market trade shows and online sales through her website.

Pamela Baker(Kwakwaka'wakw/Squamish) As a single mother, Pamela moved her two children down to Los Angeles, California to study at Otis College of Art and Design where she obtained her degree in Fashion Design. Her newly acquired degree provided her with the technical skills and business acumen to focus her efforts on designing a future that would honour her ancestors. Baker is the creator of Touch of Culture, where modern technology blends with style and traditional values and symbols.

Blue Wedding Dress - Pamela Baker

Blue Wedding short prom dresses - Pamela BakerCrystal Rose Demientieff Worlis Tlingit Athabascan from Raven moiety, Sockeye Clan, from the Raven House. She is a child of a Thunderbird and from the Chilkat region in Southeast Alaska. Raised between Fairbanks and Juneau, she was introduced at a young age to her traditional arts, practices, and storytelling. Crystal experiments with kiln-cast glass, printmaking, painting, and silversmithing. She recently began working with fish skin, seal gut-skin, and furs.

David Gaussoin, born in Santa Fe, New Mexico of Picuris Pueblo, Navajo, and French descent, stems from a long line of artists on his mother's side with various silversmiths, painters, rug weavers, sculptors, and woodworkers. Gaussoin works with gold, sterling silver, and various precious and semiprecious stones, as well as incorporating materials not necessarily associated with jewelry, such as steel.

Wayne Nez Gaussoin, born in Santa Fe, New Mexico, is from a family of artist who taught him the art of silversmithing. Nez Gaussoins’ style is a mix of traditional Native American applications with a contemporary flair. He experiments with non-traditional materials in a progressive sense of design that incorporates his interest in art, photography, music, and fashion design.

Celeste Worl(Tlingit) is a visual artist and DJ, from the Northwest Coast, she was surrounded by a family of totem pole carvers, basket weavers. In 1980, Celeste and her family founded the Alaska Native Magazine (ANM). The magazine served as an educational, political and informational medium as well as reintroduced old ways of life and art into the Native struggle for survival in a new system. Celeste worked as the magazine's graphic artist, art director and its publisher.

Amber-Dawn Bear Robe(Blackfoot/Siksika) is an art curator and art historian who teaches at the Institute of American Indian Arts in Santa Fe. She has been called on again by SWAIA to be the Fashion Show producer and head wrangler of designers, artists, models, photographers, makeup and hair artists, DJ and sound crew.

The event takes place on Saturday August 20 at the Santa Fe Community Convention Center, starting at 1:00 pm. copy0 tickets for up front seating, and free standing room.

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5 Fashion Labels on the Rise

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Vejas

The Canadian wunderkind Vejas Kraszewski may only be 19, but he already has a deep understanding of luxury. His hot-selling brand Vejas, which launched in fits and starts in 2014, landed him a place on the short list for this year’s LVMH Prize for Young Fashion Designers, an acknowledgement that encouraged him and his small Toronto team to hold an informal presentation in Paris this past March. His fall collection, which features sophisticated pieces in wool felt, shaved goat hair, alpaca knit, nylon, and a purple leather that Kruszewski says reminds him of a bruise, is relatively womanly for a designer whose clothes tend to defy conventional notions of gender. “Certain looks are better suited to the curves of the female body,” he concedes. “But I always make pieces for myself as well.”

Carlo Volpi Knitwear

Carlo Volpi shows his designs on men, but his intricately textured sweaters in tutti-frutti hues are quite lady-friendly. “I’ve always found the notion of gender irrelevant,” says the London-based ­Italian, who is 38. “I consider my work uni***—I like to mock traditional stereotypes.” Furthering that point with his fall collection of tunics, printed sweatshirts, satin blousons, and jogging pants, he combines Pop stripes with schmaltzy broken hearts and cartoon prints. Volpi produces the sweaters using Italian yarns and knitting machines that provide the lo-fi look he prefers. “I love the freedom and the magic of knit. It still amazes me how you can create a garment from a strand of yarn. It’s a weird obsession, almost a fetish.”

Atlein

Antonin Tron spent the past decade working at Givenchy, Balenciaga, and Louis Vuitton, all the while longing to start his own line. “It had to be the right moment, both for me and for how I envisioned things,” he says. It wasn’t until the 32-year-old French designer came upon some dead-stock jersey and a family-run factory with the savoir-faire to work with it that Atlein was born. The name refers to “an abstract destination—the Atlantic Ocean is really important to me,” says Tron, who escapes whenever he can to surf on France’s Southwestern coast. His love of the sport is reflected in his debut collection, comprised of intricately patched short prom dress uk and fluid separates. “Comfort and freedom of movement are important. I try not to forget the woman who will move and live in these clothes.”

Afterhomework(Paris)

As the name suggests, Afterhomework(Paris) began as an extracurricular activity. Two years ago, Pierre Kaczmarek, then just 15, started designing T-shirts for his friends; last fall, he launched an all-black collection inspired by the French painter Pierre ­Soulages. Kaczmarek makes his own patterns or drapes directly on models, and plans to take sewing classes rather than enroll in fashion school. The precocious teen, who works with Elena Mottola, 18, a stylist who is his “muse and right arm,” says his most recent offerings are a response to the terrorist attacks in Paris last November—one of the targeted cafés was just down the block from his apartment. “This affected us deeply. I wanted to show that young people can rise up through artistic expression.”

Rokh

Growing up in South Korea in the late 1990s, Rok Hwang would go to great lengths to get his fashion fix. “Information was very limited—I remember searching and searching to have a look at Martin Margiela’s or Raf Simons’s latest collection images,” he says. It was a magazine interview with Louise Wilson, the legendary British professor of fashion design, that motivated him to move to London and attend Central Saint Martins, after which he landed a job working with Phoebe Philo at Céline. “I learned so much about tailoring from her and the beauty of perfectly cut garments,” Hwang, 32, says. His new line, Rokh, designed with his wife, Stella Im, 26, debuts this fall. “The Rokh girl has attitude,” he says of his “distorted” trenchcoats, satin slip MarieProm short prom dresses with bondage-style straps, and slightly savage fur coats. “She’s real and raw.”


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THE BEST OF WHAT'S NEW FOR FALL

Let's start with the ruffles. You can't move for ruffles. And velvet. Sometimes you find yourself dreaming about them. You wake up at the point of suffocation by ruffled velvet. It's a hauntingly romantic kind of season. Sometimes the romance turns dark. Those teeny, tiny sprig prints (it's also a print season) grow predatory. You feel like Gretel—a Gretel who hankers after one of those gorgeous floaty (yup, the season is floaty as well) or lacy (that too, lots and lots of it) ruffled short prom dresses you saw at Alexander McQueen. The ones seeped in fantasy motifs; the ones Sarah Burton said she purposely wanted to be redolent of nightmares as much as she wanted them to be sweet, because one without the other is not interesting. You want one very badly because, like so many of this fall's folksy, flouncy chiffon dresses (seen at Erdem, Rodarte, Philosophy di Lorenzo Serafini, Alberta Ferretti, et al.), they're exquisite. Then you remember that you don't do sprigs, or dresses, and maybe you haven't worn florals or flounces for two decades. That shouldn't be a lifelong pass; the right floral or flounce may be the rogue atom that revitalizes your entire closet.

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Welcome to a new season—one that doesn't simply propose a stranglehold on a lone idea but a myriad of possibilities, from biker girls to Pre-Raphaelites, outdoor-bound anorak wearers to armchair athletes.

If the onslaught of ideas seems confusing when you walk into a store or wander into an online boutique at summer's end, keep in mind that they're just the catalysts for a closet-refresher course—an ideal time to put some fresh gas in the tank.

The takeaway mesغير مجاز مي باشدe for real life? Mixing a single sporty piece with heels and tailoring is a shortcut to contemporary polish. It cuts it in the workplace, for sure. This season, try a silky, cuff-hemmed jogging pant with heels and a tailored jacket. Meanwhile, trainers, tuxedos, and crystals are now a classic trope for evening. Who said dressing up can't be effortless?

For a more formal excursion into androgynous functionality, there's always menswear—and I mean always. Pinstripes, elongated waistcoats, and brogues abound, and they've acquired a renewed desirability when styled with extravagant jewelry and lushly feminine fabrics.

If you haven't yet traded your white shirts for a soft, decorative blouse in any color but especially a dark jewel tone, this is your moment. From florals to stripes, scarf ties to lace inserts, metallics to ruffled yokes, Beatrix Potter necklines to Marc Jacobs's theatrical neck bows, the statement blouse is becoming the transformer trigger for many women: that key piece that's (almost) making a tailored jacket redundant but certainly works beautifully with it. Wear it with jeans or tweeds for a sensual but edgy option and a satin s******t or culottes to take you from a fashion party through to the most elegant setting.

To identify more mercurial agitators, it's helpful to understand the seasonal mood. Proportions and colors can (and should) be adapted to personal taste, but mood—and the pieces to invest in, to boot—provides a framework for seemingly disparate forces. This fall, there's an antiestablishment spirit that touches on everything, whether it's the ethereal Victorian maxis at Philosophy di Lorenzo Serafini that are pushing out the Trump-pleasing, ***y, fitted dresses of the past; the streetwear that sprang fully formed at Vetements a year ago; or the dressed-down high-fashion renditions of athleisure. From cropped-haired, makeup-free models to chunky flat-form shoes, the ä norms of pretty are being challenged.

Where there is rebellion, the military is never far behind. Enter Prada, Versace, and Valentino, to name but three houses, with some of the smartest tailoring we have seen in a very long time.

No grown woman should take any of fashion's caprices literally. Even designers don't anymore. Instead they undercut every decree with a metaphorical lift of the eyebrow. Prada's army coats were shown with ultra-waist-cinching belts and ladylike top-handle bags. Valentino's were the carapace for the filmiest lace and tulle gowns. Versace's stirrup ski pants marched out with razor-sharp jackets and heels. There's utilitarian yin and vintage-looking yang everywhere you look: the brocade at Gucci, Prada, and See by Chloé, where quilted vests were slipped under khaki overalls; the animal prints at Dries Van Noten and Stella McCartney; and a slick rehash of 1970s excess at Roberto Cavalli.

And, yes, you did read the words "stirrup pants." They were in Demna Gvasalia's much-talked-about debut runway show for Balenciaga too, worn with jewel-smothered satin stilettos, and they probably constitute the season's most radical pants choice. You may want to pursue the popular velvet pant instead. Giorgio Armani pretty much has the genre covered in his take on menswear suiting, while Valentino used the opulent material in sumptuous dresses.

But let's not dismiss the stirrup out of hand because, as discussed, you never know. At Balenciaga it came with some spectacular ski-jacket interpretations, featuring soaring necklines or off-the-shoulder ones, quilting, and sky-high price tags. The definition of modern, pragmatic luxury—warm, light, and, unlike fake or real fur, impervious to waterlogging—Balenciaga's puffy coats and canvas anoraks are emblematic of an urban sportiness that can't simply be explained away as a passing trend. A rackful of haute bombers and sweatshirt fabrics is turning recent notions of what passes for elegance on their head.

Even fashion's die-hard romantics, bohos, and glamour junkies have bought into this athleisure moment: an equestrian-inspired quilted cobalt satin below-the-knee, belted coat at Tory Burch; and the ubiquitous track pants.

Then there is the equally relaxed and fictional color-blocked leather motorcycle jacket at Rag & Bone, graphic sportswear at Louis Vuitton, plus kick-flare leather pants with seaming borrowed from the Hells Angels … What is it about the biking fraternity (and sorority) that makes it so eternally appealing to fashion designers who go everywhere by limo? Discipline? Rebelliousness? The combination has produced a welcome high-energy alternative to the old body-con silhouettes. Right now fashion is in love with the strong ***iness of the sports arena rather than the cleavage-flashing of the showgirl.

There is so much tweed around, by the way, all of it juxtaposed with things that would startle our grandmothers—trainers, lamé, leather, and denim. There's also an array of tempting new bags to add a punctuation mark to your look or to deliberately throw it off-kilter, including Mulberry's navy Maple tote with contrasting topstitching; Loewe's expandable, highly adaptable, small Hammock; Balenciaga's Classic Traveller backpack in black suede; and an abundance of dainty top-handle and decorative chain-strap bags … no whatevers there. A bland era this is not.

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Mini trend: how to wear overalls

In the constant spin that is fashion's merry-go-round, the overall is back for this summer. An '80s and '90s favourite – think Jennifer Aniston on Friends and Tori Spelling on 90210 – the buckled onesie made a comeback a few years ago, only to disappear down a slippery slide.

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This season, the look is edgier, with celebrities from Taylor Swift to Cate Blanchett showing how it's done. The key is to take other trends, such as the tonal look (wearing one colour head to toe) or the industrial look of D-rings and eyelets, and incorporate the overalls, rather than building the outfit around them. Too easy.

Who's doing it

Taylor Swift likes 'em cropped, while Heidi Klum prefers a '70s-style flare to her 'ralls.

While blue denim is ruling the celebrity street-style stakes, Olivia Palermo showed earlier this year how to rock a pair in leather.

And Cate Blanchett wore a black pair over a tangerine knit with Giuseppe Zanotti heels just two days before the Golden Globes.

On the runway, Bianca Spender showed at Fashion Week Australia how to make the tonal look in sand look anything but beige.

How to wear it

The overall objective is to avoid looking like a toddler, so avoid anything too pretty or cutesie with your ensemble.

Make like Ms Blanchett with a bold top, or pair your dungarees with bright accessories.

Sky-high heels will also avoid any suggestions you've come straight from the sandpit.

Where to get the look

If you want to dip your toe in the water without spending a fortune, try Cotton On, which has slim styles for under $50. In the mid-range,One Teaspoon, a favourite of Kendall Jenner, has shredded styles for under $150. And if you want to make like Cate, then See by Chloe has your style.

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A transformat sticla de apă îmbuteliată într-un accesoriu de fashion. Acum are o afacere de aproape 50 de milioane de dolari

Sarah Kauss nu găsea o sticlă de apă potrivită pentru ţinutele ei, aşa că s-a hotărât să facă chiar ea una, scrie Inc.com

Probabil că nu te-ai fi gândit că lumea de o altă apa îmbutelitată, chiar şi cu o sticlă care غير مجاز مي باشدtă 45 de dolari. "Cheltuiam foarte mulţi bani pe genţi apoi scoteam sticla de apă care arăta ca un accesoriu pentru oamenii care se caţără pe munte. Am vrut să fac un produs cu stil, un produs de lux", a spus ea.

A transformat sticla de apă îmbuteliată într-un accesoriu de fashion. Acum are o afacere de aproape 50 de milioane de dolari

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Compania lui Kauss, S'well a ajuns de la venituri de 2,5 milioane de dolari în 2013 la 47 de milioane de dolari anul trecut, iar acest lucru nu s-a întâmplat doar datorită şansei. "Sunt atât de organizată, încât înnebunesc pe toată lumea din jurul meu. Anul trecut a fost unul dificil deoarece am trecut de la stadiul de proiect la start-up apoi la o companie medie, totul în doar un an şi jumătate", povesteşte Kauss. Acum 18 luni, ea a avea 18 angajaţi, azi are 47 de oameni în companie şi un plan de cinci ani "de inovaţie pentru sticlele de băuturi".

Sticlele lui Sarah Kauss se găsesc la magazinul de cadouri de la Muzeul de Artă Modernă din New York şi se vând la conferinţele TED Talk.

Produsul este tratat ca un accesoriu de fashion şi automat sticla trebuia să fie altfel. Aceasta este realizată din metal, în mai multe culori, foarte distinctive. Dar produsul nu est doar unul arătos, ci şi util, potrivit companiei, reuşind să ţină apa rece pentru 24 de ore sau caldă pentru 12 ore. Ea nu putea să trateze sticla de apă cum o fac alţi producătorii şi a decis să lanseze două colecţii de culori şi design-uri în fiecare an. "Clienţii noştri pot deveni colecţionari. Au de ales dintre cele 78 de design-uri realizate până acum

Anul trecut a avut vânzări de 10 milioane de dolari, iar din 2010, de la lansare, până în prezent, Kauss a reuşit să vândă produsul în 35 de ţări. Dar nu totul a mers foarte bine încă de la început. "Magazinele nu înţelegeau de ce este 35 de dolari sticla şi cine va da banii pe aşa ceva. Am primit foarte multe «nu-uri»", a spus ea. Ea creditează succesul companiei, în ciuda preţului ridicat al produsului, pe calitatea produsului. "Noi am avut rose gold înainte ca Apple să introducă această culoare", mai spune ea.

Kauss a lucrat singură la companie pentru primul an şi jumătate, iar operaţiunea se învârtea în jurul a 3000 de sticle pe an, pentru că atât de multe puteau încăpea în apartament. "N-am avut niciodată investitori. Încă nu avem", a declarat ea pentru CNBC. Ea s-a ocupat de promovare şi ea a contactat potenţialii clienţi. Primul client fiind Mxylplyzyk, un magazin de cadouri din Manhattan, New York, care acum nu mai există, însă despre care spune că a ajutat-o foarte mult să înţeleagă cum se fac afacerile.

În momentul de faţă, Kauss crede că ceea ce a fost mai greu a trecut. "Acum oamenii vin la noi şi vor să colaborăm. Înainte eu mergem la ei", mărturiseşte ea. "Vom fi o companie de miliarde de dolari. Este uşor. Ştiu ce trebuie să facem. Avem oamenii, ştim procesele, piaţa este acolo".

"Am învăţat foarte multe şi am avut foarte multe conversaţii cu prieteni despre cum ar trebui vândut produsul şi despre logisitca unei asemenea operaţiuni", spune ea. Kauss îi mai sfătuieşte pe tinerii antreprenori să-şi utilizeze reţelele pentru a-şi dezvolta ideilei şi să gândească mai îndrăzneţ şi să se concentreze pe imaginea de ansamblu şi să nu se blocheze în detalii.

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L.A. Swim Week returns Tuesday with a swimwear fashion show — and a pop-up shop

you didn’t travel to Florida for Miami Swim Week, then get a seat for the Los Angeles version. Returning for its second year, L.A. Swim Week — actually it’s only a one-day event — will paddle into the S******ball Cultural Center on Tuesday, and organizers are hoping the style event makes a splash on and off the runway.

Models at the Lybethras swimwear show in Miami Beach, Fla.

photos:prom dresses 2016

The day-long event will feature a pop-up shop with 20 brands selling swimwear and beauty products. An 8 p.m. fashion show is set with models who will wear swimwear from 10 designers.

“The meaning [of the event] is to bring together designers of different cultures,” said Connie Borja, executive producer of the event.

She moved to L.A. from Colombia 25 years ago and got her start in the fashion industry when she began designing baby clothes in 2003.

Eight years ago, Borja mentioned the idea for the swimwear event to Elizabeth Zoraida Cardoza, who oversees marketing for L.A. Swim Week.

“She had this idea, and for it to come from concept to fruition, she has had to do a lot of sacrifices, a lot of networking in a different language — in multiple languages,” Cardoza said.

Borja said she ultimately created the event, in part, to be a showcase for her swimwear line called Amour.

Swim Week is “about beauty and passion and *** appeal and health,” Cardoza said, adding, “It’s really describing what I think California was to [Borja].”

Cardoza said future plans include expanding Swim Week to show lingerie and sportswear.

Last year, about 550 people came to Swim Week, and Borja said she expects the audience number to grow to 600 to 800 people this year.

Tickets for the pop-up shop and the platinum-level seating for the fashion show are sold out. As of this afternoon, $30 general admission tickets for the fashion show were available online.

L.A. Swim Week 2016’s pop-up shop is open from 11:30 a.m. to 4:30 p.m. Tuesday. There will be a red carpet event from 6:15 to 7:30 p.m. and a fashion show from 8 to 10:30 p.m. at S******ball Cultural Center, 2701 N. Sepulveda Blvd.

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Successful fashion show doesn't need a celebrity showstopper

Having film celebrities and sportstars as showstoppers has become a near norm at fashion galas, but designer Varun Bahl believes that's no measure for a successful show.

He doesn't deny that celebrities are influencers for the styles and trends that rule the roost, but at the same time he does not feel the need to rope in a celebrity to showcase his creations all the time even though he has prom dresses 2015 some of the best names in the Hindi film industry.

"Bollywood and fashion are two sides of the same coin in India and celebrities have a big sway in the trends and styles that rule the chart. Their reach cannot be ignored. But I believe in associating with a celebrity face only when it is truly in sync with the collection," Bahl told IANS in an email interview.

"I feel a celebrity showstopper is not essential to a successful show, but I am not averse to the idea either if it suits the concept of the collection," added the designer, who is among the participating names at the FDCI India Couture Week (ICW) 2016.

Bahl, whose creations have been flaunted by names like Kareena Kapoor Khan, Madhuri Dixit Nene, Aditi Rao Hydari, Nimrat Kaur and Kriti Sanon, stands out for his innovative use of floral prints on ensembles with an antique template and a contemporary touch.

Asked if couture is only about bridal wear in India, he said: "One can’t deny that the focus of the couture market in India is largely on bridal pieces. They are considered two sides of the same coin.

"That’s mainly because the wedding market in the country is one that cannot be ignored.”

Also, since couture is associated with hefty price tags, “people are more likely to purchase them for wedding festivities”, added the National Institute of Fashion Technology alumnus, who has been a part of the industry for over 15 years.

In that scenario, Bahl believes there is still some time before couture and wedding wear can be seen as distinguished genres.

“As a brand, we’ve been paving the way for couture to be embraced as part of one’s daily wardrobe since the very start,” added the designer, who feels the difference in the fashion sense of people in New Delhi and in Mumbai is only a myth.

"Both cities are the epicenter of style in the country, but with their distinct sensibilities. Earlier, Mumbai was largely associated with more laidback, easygoing style, whereas Delhi was considered synonymous with more put-together looks.

"But I feel this is a myth. Both cities have different style cliques, and people willing to experiment with new looks," he said.

The Lakme Fashion Week Winter/Festive has this year planned to host a fashion show catering to the plus-size segment.

In Bahl's view, “it’s only a matter of time” before plus-sized models become a part of the mainstream.

“The movement has begun, but yes, it is yet to become mainstream. But it’s only a matter of time. It has become increasingly important to promote a healthy body image in times when body shaming and constant scrutinising has become de rigeur,” he said.

Read more:2016 prom dresses


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SILVIA VENTURINI FENDI, DEMNA GVASALIA, AND LOTTA VOLKOVA CROWN MAYAKO KANO QUEEN OF FASHION’S EMERGING TALENT

Held in Trieste, the majestic city on the northeastern corner of Italy’s Adriatic Coast, the annual International Talent Support (ITS) Fashion contest is the real deal. The 15-year contest, held this past weekend, is a closed circuit face-off between emerging fashion talent, cherry picked from the world’s top schools, headhunters, key brands, sponsors (Only the Brave, Swarovski, Swatch, and YKK) and select members of the press.
Amazing Long White Tailor Made Evening Prom Dress (LFNAC0083)

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Parson’s grad Mayako Kano from New Zealand took home the big cash prize of €10,000 in the Fashion category; London’s Royal College of Arts Niels Gundtoft Hansen from Denmark and University of the Arts Bremen’s Anna Bornhold from Germany won the OTB Award and € 5,000 with the possibility of an internship in one of the group’s prestigious brands; and Britain’s Helen ******kum won the Accessories Award, which also included a cash prize of €10,000.

It’s a nice chunk of change, but the prize money isn’t the real draw here. The prize at ITS is the audience and star-studded jury on the lookout for talent, including this year’s judges Demna Gvasalia of Vêtements and Balenciaga (who won ITS back in 2004), Silvia Venturini Fendi, Lotta Volkova, and FIT’s Valerie Steele. The angel behind it all is ITS founder Barbara Franchin, who reviews hundreds of student portfolios each year and assembles the ITS archive of key pieces from past editions, which functions like a museum of trends, including the early work of celebrated winners like Peter Pilotto and Demna Gvasalia.

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Fashion: From beach to bar - the cover story

Once upon a time, there were only sarongs. And, of course, towels. But now, there are so many ways of protecting both your skin and your modesty by the shore that the “beach cover-up” has become a fashion genre all of its own, encompassing the copious options and styles of garment that fall loosely into the category.

Hudson woodblock kaftan, was �59, now �29.50, at Monsoon.

There are kaftans, beach prom dresses, kimonos, beach jumpsuits, beach shirts and cardigans, beach trousers, beach s******ts and, yes, beach sarongs, also variously referred to as beach wraps, scarves, shawls or pashminas – basically a large piece of fabric, usually colourful and/or printed, that you can tie about your person and over your swimwear in a variety of clever ways to resemble a s******t, dress or kimono-style jacket.

The first rule when it comes to cover-ups is, don’t skimp, meaning don’t choose anything too snug-fitting. Go up at least a size, if you have to. Beach cover-ups, by their very nature, are designed to be worn over wet and damp swimwear.

They should be in natural fabrics such as pure cotton and linen, which absorb moisture effectively and dry out quickly. And they should be loose-fitting, allowing the air and heat to circulate around so body, so that it can dry out thoroughly too.

Anything tight-fitting or in man-made fibres will trap the moisture and allow it to mingle with perspiration – as anyone stuffed into in a polyester or stretch jersey bodycon shift dress on a boiling hot day while attending a wedding breakfast in a conservatory-style dining room will already know, much to their discomfort.

Navy pom pom kaftan, �25, at White Stuff.

Kaftans and kimonos are a good place to start. Both are loose, but the difference is that a kimono ought to be open at the front, and is usually drawn in at the waist and fastened with a drawstring.

The current fashion love affair with the Seventies means that there are plenty of options, especially in sunset yellow and burnt orange, both of which are ideal for a beach holiday in the sun.

Following on from the basic concept that every piece in your suitcase has to work and double up in function, it makes sense that any cover-up you choose should be suitable for wearing not just on the beach or by the pool (where semi nudity is acceptable), but also sight-seeing and out to dinner (for which, generally speaking, it is not).

Thin cotton fabrics do tend to be see-through, especially in this summer’s must-have white, so make sure you have something to wear underneath. A cotton slip, such as the ones that often come on the peg with a transparent chiffon dress, is ideal, so check to see if you have any in nude, black or white. If you don’t, try LordandTaylor.com.

Jungle Blues kaftan �26; metal detail sunglasses, �12. At M&Co.

Obviously, you can also wear your kimonos and kaftans over tees and shorts, but a cotton slip lets you wear them properly as dresses.

Marks & Spencer has a great range of beach dresses, which tend to be of a higher quality than some other High Street stores and so can often be worn by themselves quite easily. Look out for lovely wrap and twist-front styles, falling to just below the knee and so flattering, you’ll be wanting to mix them into your at-home daywear and working wardrobe.

For this summer, off-the-shoulder beach dresses and all-in-ones are very much on-trend, and work well with swimwear. If you choose one that matches or suits the straps on your swimsuit or bikini, that’s a ready-made outfit you could go anywhere in, without anyone guessing you are actually stepping out in your beach gear.

Finally, don’t forget the humble sarong, not least because it can be fashioned to create different looks. Take a look at Fairwindssarongs.com, which gives descriptions of 21 ways including hareem jumpsuit and Toga uk prom dresses. What more do you need?


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Men behaving badly: How fashion became a salacious playing field for lecherous photographers

Depending on how you look at it, 2013 was either a very good or very bad year for fashion photographer Terry Richardson. The then 47-year-old was embraced both by high fashion and countercultural types; his trademark overexposed photos, oversized glasses and overly goofy grin were ubiquitous. He shot ads for Dolce & Gabbana, editorials for Harper’s Bazaar and directed the music video for Miley Cyrus’s controversial “Wrecking Ball.”

Model Kate Moss, flanked by notorious fashion photographer Terry Richardson.

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It was also a year that longstanding allegations against Richardson for ***ual harassment and abuse came to a head. Though talk of his inappropriate behaviour on set had been buzzing for almost a decade, his meteoric success encouraged his critics to become vocal. Though Richardson didn’t face any serious legal repercussions (and continues to get work just fine), his name soon embodied the worst of people’s conceptions of the fashion industry: that it is hedonistic, immoral, shallow and corrupt.

Michael Gross starts and ends his book, Focus, on the subject of Terry Richardson and his tumultuous 2013; in between, he jumps back to the early days of fashion photography in the 1920s and takes readers through the decades as a sort of “how did we get here.”

Rather than being a book of art criticism, Focus is a cultural history of how photography shaped the rest of the fashion industry. It is also a salacious collection of stories, a fact it never tries to hide. Above all, Focus is a survey of men behaving badly: in an industry so dominated by women and gay men, photography allows for traditional machismo to thrive. It’s not that women don’t exist, but here they are overshadowed by the antics of their male counterparts, and female photographers are practically absent from the book with a few exceptions (Deborah Turbeville, Corinne Day).

Richard Harbus/The New York Times

Many of the women present are editors, and Gross captures so well the century-long rivalry between Vogue and Harper’s Bazaar, chronicling the musical chairs of editorial staff and their shifting allegiances with photographers. But the most prominent women in the book are the muses. Usually models or starlets, the muses are uniformly young, ambitious, naive and beautiful. Though Gross covers nearly a century of American and European photographers, consistent is the unapologetic lust that most of the straight male photographers held for their subjects.

“Women were everything to me. You did anything to get over them or under them. All guys are interested in women and photography was a way to meet women,” says Bert Stern, a prolific photographer who in the 1960s frequently shot for Diana Vreeland’s Vogue.

Stern liked his women freshly out of girlhood, and left his first wife for 18-year-old model Dorothy Tristan, followed by relationships with a 19-year-old dancer, a model from Seventeen magazine, and enough flings and affairs that I started to lose track (to paraphrase Richard Linklater’s stoner comedy Dazed and Confused, as Stern got older they stayed the same age).

Pirelli via Getty Images

Also working in Stern’s era were Brian Duffey, David Bailey and Terrence Donovan, collectively known as “the Terrible Trio.”

“All three of the Terribles were known for their abrasiveness – no surprise since they defined themselves in oppositions to the prevailing fashion culture,” writes Gross, noting that they would “become legendary for their ***ual exploits.”

Sure, Gross puts into context how their work was considered fresh and invigorating at the time, and yeah, they did bring a lot to the aesthetic side of fashion – but their work reads as nothing more than a conduit for their libidos. How easy it must be to rebel against the “prevailing fashion culture” when those rebellions are enforced culture at large; when photographers, much like rock stars and directors of the era, use their jobs to get laid, with little consideration for the women involved.

Unfortunately, the professional power dynamics of these relationships goes largely unexamined in the text. Much later in the book, photographer Mike Reinhardt is quoted as saying, “Models are prepared, in many cases, to f—k for work.” Gross doesn’t touch this comment.

To his credit, he does make a concerted effort to include the voices and experiences of the muses themselves. Patty Owen is interviewed about her experiences coming to New York in 1979 to model, only to be raped twice by an unnamed photographer. Nonetheless, Gross describes her as “***ually precocious.”

The book is filled with troubling stories that are all but written off: Gross is never overtly callous, and his inclusion of these anecdotes proves that he is conscious of the ***ism that permeates the industry, but the casual language he uses demonstrates that it is so entrenched, so normalized, that anything short of actual rape reads as business as usual.

AFP PHOTO / VOGUE HOMMES JAPAN / TERRY RICHARDSON

By the time we catch up to Terry Richardson, I’m exhausted. Though I remembered feeling horrified at the accusations against him as they happened in real time, after reading nearly 400 pages of similar behaviour, a person like Richardson seemed inevitable.

Though he is of course far from blameless, he was raised by an industry that for years never questioned the actions of its men (and he was raised by this industry quite literally: his father Bob Richardson was also a controversial photographer, and aspects of Terry’s childhood read as downright abusive). Terry is doing what he has been given permission to do by decades of history in a profession that viewed female bodies as consumable, existing solely for his pleasure.

Focus is a frequently frustrating book, but it’s also an important one. What Gross lacks in his willingness to editorialize on the actions of his subjects, he partially makes up for by so thoroughly and extensively capturing their actions, creating a clear and thorough account – much like a photographer himself. He is also conscious of the need for change in the industry; alongside Richardson he profiles Hadley Hudson, a young female photographer, and her muse Rain, a model who plays with gender fluidity.

Gross is ultimately optimistic: he sees in fashion the potential for powerful art, subversion, truth, fantasy and, yes, beauty. It’s just time for the prevailing fashion photographers to catch up.

Read more:MarieProm prom dresses manchester


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Leslie Jones Talks Fashion at Ghostbusters Premiere: "It Takes a Real Designer to Design for Real Women"

The Ghostbusters star made her comments to E! News' Erin Lim at the movie's L.A. premiere, where she slayed in a red Christian Siriano gown after tweeting last month that designers did not want to help her with a prom dresses manchester for the event. Siriano had offered his help soon after she posted her mesغير مجاز مي باشدe, which was met with mixed reactions and has refueled public debate about high fashion's body standards.

Ghostbusters Cast, E! Livestream

"It takes a real designer to design for real women," Jones told Lim exclusively while also working accessories from Neiman Marcus. "That's what I was saying. I'll always say that."

Siriano had praised the actress, SNL cast member and standup comedienne's look at the premiere, saying on Instagram, "Now that's how you do it! You look stunning Leslie! Simple, elegant, powerful and chic!!"

Jones had echoed similar comments while talking about the issue at large during E! News'Facebook Live chat with the Ghostbusters cast last week.

"I've been six feet tall since the sixth grade," she told moderator Marc Malkin. "It was always hard for me to find clothes. So for the industry not to make clothes for me, the average woman that actually goes into the store and buys them, yeah, it kinda pisses me off a little bit. And I'm not saying that there's nothing wrong with being curvy, 'cause I'm a size, like, 10. I mean, I used to be a 14."

"The big percentage is us, the real people and we have to say something, you have to speak up. You have to. You're spending the money."

"It's a very strange thing," McCarthy added. "I've always been bewildered that, I think 72 percent of the American population is, I think, a 14 or above...I'm always bewildered; what other business goes, 'Is it the majority? I'm for sure gonna keep you out.' I mean, I started a clothing line 'cause I couldn't shop, I couldn't get stuff, I had to have all my stuff made and I thought, 'This is madness.'"

"We come in every shape, size, color, height and everything and they should serve that," she added.

Jones also wants to change the status quo when it comes to fashion inventory for women with average or larger than average figures.

"I believe that the craziest...most wrong statement that can be made is, 'That's just how it is," the actress said. "That's just gonna kill us. There's no such thing as that. Stop accepting that. It's not just the way it is. Say something."

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The best fashion ramp is the street: Top Indian street blogs to follow

The best fashion show is definitely on the street. Always has been, and always will be,” the godfather of street-style photography Bill Cunningham had once remarked. The 87-year-old veteran breathed his last on June 25. He not only left behind his work, some framed, some published, but also a legacy for all those who consider ordinary people their muses. He inspired hundreds to find fashion in the most unlikely places, away from the glitzy world around the ramp.

Read: 12 gorgeous American street style looks you’ll want to copy now

Even closer home, his influence has been extensive. “I religiously followed Bill Cunningham’s column on street style in The New York Times. That’s what inspired me to give street-style photography a try. After doing it for three years, I finally got my big break this year. I did a street-style photo story for a luxury magazine. I also got an opportunity to document the street fashion of India for a magazine in London, UK, and one in Milan, Italy,” says Abhimanyu Singh Rathore, who runs a street-style blog called Ishtailista.

Gradual growth

Internationally, street-style photography, which includes documenting trends sported by ordinary people on the street, has many takers. American blogger Scott Schuman’s blog, The Sartorialist, and Canadian photographer Tommy Ton’s blog, Jak&Jil, have many hooked. French-American fashion photographer David Luraschi’s signature ‘peep style’ includes capturing candid pictures of people from behind.

Over the years, street-style photography has picked up in India too. Today, you can find ample preening trendsetters getting clicked by photographers outside fashion week venues. “I had always been into candid portrait and street-style photography, and there was a gap in the Indian market for this kind of work,” says Samir Rana of Stylespy.in, who now feels that things have been experiencing a shake-up in this area.

Samir Rana, who runs stylespy.in, says some of his most popular photos have been of ladies in saris. (stylespy.in)

Manou of Wearabout, one of the most popular street-style blogs in India, echoes a similar stance. He says the documentation of street-style has evolved in India over the years, but there’s still a long way to go. “It had definitely evolved, but not in the ways I would have liked it to. Having original content, which includes the subject one chooses to photograph, maintaining the uniqueness of the style of photography and being consistent are all key factors. A lot of people go unnoticed because they take similar photos in a similar style. They also do it not out of real interest, but either because they are hired to do so by magazines or brands, or because they think it is the ‘in thing’ to do,” says Manou. He started taking photos on the streets several years ago, when he was living in McLeodganj, Himachal Pradesh. He was also inspired by the Japanese street fashion book, FRUiTS, by Shoichi Aoki.

Inspiration needed

While Milan, London and New York (USA) are considered the hubs of fashion, and these cities are full of inspiration, Rana feels India is still not there, which, at times, can become a restriction for the photographers here. “The average person on the street in India is still not as well-graduation dresses as compared to those in other cities around the world. But with global brands making international styles more accessible and affordable in India, this is slowly changing,” he says.

The challenges don’t stop there. Asking strangers to pose on the road isn’t a cakewalk either. Rathore says street-style photography can be risky at times, as people get conscious if someone captures them without their consent. “There are times when people get furious if I photograph them. Some have also abused me for the same,” he says, adding that the best solution in such a situation is to delete the picture right away. “A photographer should confess that he/she has taken a picture, and can delete it if they want. Doing street-style photography is no less than an adventure,” he says.

Indian street-style photographer, Abhimanyu Singh Rathore says he religiously followed Bill Cunningham’s column on street style in The New York Times. (ishtailista.wordpress.com)

Style inspiration

Several times, street style has also inspired designers to create collections. Sana and Sulakshana of the label The Circus say street style has become popular because it reflects a sense of ease and quirkiness, while keeping fashionable trends in mind. “Street style stands for the freedom of imagination. It lets the wearer bend the rules of fashion and create his/her own style statement, which was what we had in mind when we made our first line, The Paradox, which was inspired by it,” says Sana.

Shoe designer Laksheeta Govil of Fizzy Goblet often uses street style as an inspiration for her collections. “We are looking for individuality. What we wear is a perfect conduit for that. Also, street style has become accessible due to platforms like Instagram,” she adds.

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All the fashion from 2016 Durban July

Despite the moody and cloudy Durban weather, Matheba was a ray of sunshine in a cleavage-baring and figure-hugging short prom dresses made by her go-to fashion designer Gert-Johan Coetzee.

Rocking curly hair and Christian Louboutin shoes, the floral off-the-shoulder dress with a peplum hemline was a feast for the eyes for fashion lovers.

Image Title

Another favourite was Generations: The Legacy actress Chiedza Mhende, who on-screen plays male character Wandile. Mhende had a princess moment with an African print and tulle ballgown designed by Amther Line, complete with matching doek.

The actress, who flaunted her ample cleavage, added some boyish charm with Converse All Star sneakers.

It was Mhende's first Vodacom Durban July and she said she was loving it, especially with how fans have responded to her TV character

"The look is inspired by just being emotionally free and true to myself. The theme is Leader of the Pack. And I'm leading with my Converse sneakers. I feel comfortable and I look great. Celebrating the young African lady in me," Mhende explained.

Other stars spotted at the Durban July included Isidingo actress Noluthando Meje, another Generations actress Andisiwe Dweba as well as Muvhango actor Macdonald Ndou.

Stoan Seate, singer and actress Thembi Seete as well as sports presenter Thomas Mlambo with songbird Bucie on his arm were also there galloping around the VIP area.

President Jacob Zuma was said to have attend but had not made an appearance in the early afternoon.

Julius Malema traded in his overalls and red beret for a dashing suit, and his wife Mantwa Matlala matched his swag.

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'Modest fashion' fans are covering up - and making waves in USA

Sooner or later, every American woman with an eye on fashion has to make a conscious decision, based on factors such as religion, personal preference, work rules, age or shape: Who do I want to prom dresses 2015 like — Bella Hadid or Kate Middleton?

Nowadays, more women are choosing to wear "modest fashion," and the always impeccably turned out — but never exposed — Catherine Duchess of Cambridge, 33, is one of their icons.

That's no slam against the young-and-lithe Hadid, 19, who last month at Cannes grabbed eyeballs and camera flashes "dressed" in an Alexandre Vauthier silk gown that amounted to a large red scarf artfully draped around her underwear-less frame.

If you've got it, flaunt it, right? Maybe. Now some women who've got it are saying: No way.

Duchess Kate of Cambridge in London June 12, 2016
Bella

Duchess Kate of Cambridge in London June 12, 2016 Bella Hadid in Cannes May (Photo: AFP, pool, Arthur Edwards, Mike Marsland, WireImage)

Their reasons vary; often it's to comply with religious traditions and laws for women to dress modestly, as among Muslims, Orthodox Jews, Mormons and conservative Protestants and Catholics. But others just don't want to walk around with so much skin exposed, even if it's summer and everyone else is.

"It takes intestinal fortitude to go against the culture," says ex-lawyer Zahra Aljabri, co-founder of Mode-sty, a multi-brand modest-fashion online boutique that has taken off in the last three years selling affordable clothes that feature longer sleeves, higher necklines and hemlines below-the-knee or to the ground. "Consciously dressing modestly every day means you really have to believe in it. And before, you weren't always happy getting dressed."

Now she and a growing community of modest-fashion bloggers, designers and retailers — most of them young, religious and refugees from other professions — are trying to make dressing a happier affair for modest fans by offering Western-style clothing (dresses, s******ts, tops, scarves, even swimwear) that is trendy and more covered up than, say, what your average Kardashian might wear.

Melanie Elturk, CEO of modest-fashion site Haute Hijab,

Melanie Elturk, CEO of modest-fashion site Haute Hijab, models a hijab ($20) and a floral s******t ($115) she sells. (Photo: Haute Hijab)

Despite coming from different cultures and religious traditions, modest-fashonistas share some things in common: They use social media and the Internet to channel their passion for fashion into designing and marketing the modest styles they love, and they've been successful in building businesses, ringing up sales, enlisting equally passionate followers, and living their faith traditions.

The newcomers are tapping into an old aesthetic, one that has been mined by Western fashion designers for decades, says fashion historian Patricia Mears, deputy director of the Museum at FIT, New York's Fashion Institute of Technology.

"If anything it's gaining more traction (now)," says Mears. "Many women do not want to walk around in a bandage dress or show their midriff — the Real Housewives look that has permeated the workplace."

"It's been insane to see how popular it is, but it's not going to grow if the actual designs are not good or compelling enough for any woman to wear," say Mimi Hecht, 30, and Mushky Notik, 27, Orthodox Jewish sisters-in-law and founders of three-year-old Mimu Maxi.

"Night in Paris" lace dress, for bridesmaids especially, at modest-fashion website Dainty Jewells. (Photo: Thia Photographie)

They grew up religious and keeping to Jewish standards of modesty (covered elbows, knees and collarbones) but struggled to balance fashion and faith. Now they have customers who aren't religious but believe dressing modestly is a way to assert female empowerment and self-confidence.

"People are seeing that covering up can be super-fashionable," says Hecht. "It doesn't mean dowdy or your fifth-grade teacher or dressing biblically."

Mimi Hecht, left, in the Moses Dress ($128) and Mushky

Mimi Hecht, left, in the Moses Dress ($128) and Mushky Notik in Smock Dress ($88). (Photo: Mimu Maxi)

Charity Jewell Walter, 23, is the CEO of Dainty Jewells, the Oregon-based, Christian-oriented website where dressing modestly is seen as "bringing glory to God," and young women are encouraged to keep themselves "pure for their future husbands."

"My goal is to introduce modest fashion to as many ladies as I can," she says. "Many people think of modesty as something frumpy or ugly, but Dainty Jewells has upset this stereotype. It's amazing how many people love modest fashions and don't even realize it."

The trend is here to stay because modesty is an "enduring" style, says Jocelyn Watt, the social media manager for Mikarose, a 10-year-old Utah-based website that started out catering to Mormon women and aims to "reinvent" modesty.

"It’s a way to look your best and be self-confident," Watt says. "I don’t have to worry about anything showing because I know that I’m covered. I feel more comfortable and confident in who I am, knowing people are looking at me as a person, not because my s******t is too short."

Melanie Elturk, 31, the Muslim founder of Manhattan-based Haute Hijab (especially admired for headscarves) and a contributing writer for Elle, has been in business since 2010 and has made around $700,000 in revenue, with about 6,000 customers, she says.

"The last 10 years in fashion has been especially body-conscious, with shorter hemlines, super-tight tops," she says. "Women who prefer not to walk around looking like Kylie Jenner want something appropriate for their age, but they don't want to look like the mother-of-the-bride at a wedding."

Models on runway during first Modest Fashion Week in

Models on runway during first Modest Fashion Week in Istanbul, Turkey, May 13, 2016. (Photo: SEDAT SUNA, EPA)

Measuring this market for modesty is tricky; the overall U.S. women-and-girls apparel market amounted to about $179 billion in 2015, according to Commerce Departmentstatistics, and the modest fashion niche so far is just that — a niche so small it's not measured by government or commercial economic analysts, at least in America.

But Muslims around the world spent $266 billion on clothing and footwear in 2013, according to a report on the global Islamic economy from Thomson Reuters, and the figure is expected to surge to $484 billion by 2019.

Model poses in s******t and top from modest-fashion website

Model poses in s******t and top from modest-fashion website Mikarose. (Photo: Mikarose)

There are signs of growth in the USA: Besides bloggers, retailers, and social media mavens,, there are online fashion magazines covering modest fashion, such as Jen Magazine, for young Mormon women, and Cover Magazine put out by the Islamic Fashion & Design Council.

Fashion historians, such as Reina Lewis of the London College of Fashion, have studied the trend, in her book, Muslim Fashion: Contemporary Style Cultures. The Western-style runway extravaganza at International Modest Fashion Week inIstanbul, the first-ever, featured 70 designers and was covered in the USA.

Besides Duchess Kate, modesty fans admire the street style of actress Olivia Palermo, the chic of Ivanka Trump, who converted to Judaism after she married an Orthodox Jew, and the always-covered-up designing Olsen twins, Mary Kate and Ashley, and their The Row line which features loose, over-sized clothing and some dresses to ankles.

"You never see them in body-revealing (attire) and they're savvy worldly young women," says FIT's Mears. "It’s a sense of strength and empowerment the other way — you can’t objectify them as a *** symbol."

Couture houses have been selling luxury modest fashion to wealthy women from the Middle East for years. Now A-list designers and mass-market retailers are taking notice of this market — such as DKNY, Tommy Hilfiger, Oscar de la Renta, Monique Lhuillier, Zara, Mango — by producing one-off collections for the Islamic month of Ramadan.

H&M featured a Muslim model in a hijab in one of its video ads last September. Japanese fashion chain Uniqlo launched a line of hijabs with designer Hana Tajima this spring. Dolce & Gabbana also released a collection of hijabs and abayas in January.

Meanwhile, online retailers such as Aljabri and Mode-sty.com expect their business to continue to expand in the USA.

"There are more (online boutiques) popping up all the time because there is more demand, more women who don't want to sacrifice style to 2016 prom dresses more conservatively," Aljabri says. "A lot more people are saying we're tired of this, we shouldn't have to choose."


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Fashion: Water babies – this is your season to shine

If you're beach or pool-bound this summer, a new bikini or غير مجاز مي باشدsie should be top of your shopping list. Katie Wright runs down the swimwear worth splashing out on

Fashion: Water babies – this is your season to shine

photos:2016 prom dresses

Under the Same Sun Matia Eye Pink Recycled Bodysuit, available from underthesamesun.se.

Pistol Panties Frankie Gingham Bikini, available from pistolpanties.com.

REMEMBER last summer when that Protein World billboard featuring a skinny, toned and tanned model, asking 'Are you beach body ready?', went viral?

The ad attracted hundreds of complaints, as women the world over declared: 'Yes, I am, actually, and I don't need to look like that to prove it'.

It proved that, actually, being beach-ready isn't about unrealistic ideals – it's about feeling confident, whatever your shape and size, and rocking the swimwear that makes you feel good.

The celebrity consensus is in: everyone from Lorde to Lupita Nyong'o has been seen in a Marysia bikini, featuring the LA brand's signature scallop-edging.

The bandeau Antibes style is the most popular choice, and for SS16 it's back in a new, sunny 'papaya' colourway.

The fast-fashion world has cottoned on to the scallop trend too, and you can now find wave-edged swimmers all over the high street at less than designer prices.

The 'athleisure' vibes that have been trending in mainstream fashion for the last couple of seasons have spilled over into the beachwear sector big time, resulting in bright, wetsuit-esque one-pieces, zip-up suits, and lots of mesh detailing.

For an authentic surfer-girl feel, look for high-necked styles in neoprene fabric – the advantage of this trend is that, compared with flimsy string bikinis, you'll feel thoroughly secure and strapped in, no matter how choppy the surf.

If there's one thing we've learned from plus-size models like Ashley Graham and Robyn Lawley, it's that a high-waisted bikini is your shortcut to beach-babe glamour.

Make like a modern day pin-up in pretty floral or printed styles – look to plus-size brands for the best combos of flattering briefs and supportive tops.

Curvy Kate Blue Printed Bikini Top, currently reduced to £31.50 from £35, and High Waisted Bikini Bottoms, currently reduced to £22.50 from £25, Evans (www.evans.co.uk)

Just because you don't have tens of millions of Instagram followers doesn't mean you can't make like a Kardashian in this year's ***iest swim trend.

Combining bondage and bandage detailing, these skimpy swimsuits look best in monochrome, and are pretty much made for showing off on social media.

GET THE LOOK

The pressure to land a spot on the best-dressed list is never greater than at the annual CFDA (Council of Fashion Designers of America) Fashion Awards, but Irina Shayk – the Russian model who also happens to be Bradley Cooper's other half – more than delivered in a scarlet halter-neck wide-leg jumpsuit. Right now, Boohoo has heaps of similar styles, so you can steal Irina's award-worthy red carpet look.

The bounce test; the Sangria sit; the swimming pool slip – these are just some of the poses women adopt when choosing a bikini, to check the sizing and ensure no movement-induced malfunctions, according to research from George at Asda. The retailer has found that nearly a third of females have bought swimwear they've then never worn, and 71 per cent of 18-24-year-olds find buying a buying a bikini the most stressful thing about going on holiday. George offers a 100-day guarantee for returns, including swimwear, so you can shop and swap until you find your poolside perfection .

STYLE STEAL

As seen on all the cool girls lounging round the pool in the VIP area at Coachella, gingham is the swimwear print of the season, but you don't need to pay VIP prices to get the look: this cute tuxedo-inspired bikini is just £14 from Peacocks.

Read more:prom dresses 2015


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MISS JANA BERGERON BECOMES MRS. JAMES MILLER II

Miss Jana R. Bergeron and Mr. James Martin Miller II, both of Maurice, were joined in holy matrimony during a ceremony held on Saturday, June 18, 2016, at St. Mary Magdalen Catholic Church in Abbeville.

Father Brian Harrington officiated the 6:30 p.m. ceremony.

The bride is the daughter of Raymond and Jamie B. Frederick of Abbeville. Her grandparents are the late Harris and Doris B. Frederick of Abbeville, Judy R. Bergeron of Abbeville and the late Karl Louis Bergeron.

The parents of the groom are Jimbo and Patrice Miller of Maurice. His grandparents are Joe and Earlene Miller of Broussard, and Deanna and the late Allen Peltier of Lafayette.

Music for the ceremony was provided by Tommy Guidry, organist.

Readings were done by Jodi Romero, godparent of the bride and Joann Miller, aunt of the groom.

The mother of the bride was escorted by Seth Romero, godchild of the bride and her brother and godparent, Michael Romero. She wore a floor length midnight blue blouson waisted graduation dresses fully accented with navy bugle beads.

The mother of the groom was escorted by her son, James Martin Miller II. She wore a navy blue crinkled taffeta and chiffon A-line gown.

Escorted by her father, the bride wore a candlelight colored dress accented with hand beaded sequins, bugle beads, pearls, rousing chantilly lace, featuring a strapless fitted natural waistline bodice with a sweetheart neckline. Her waist was adorned with a silver rhinestone sequins applique motif on a pleated satin band. The floor length beaded scallop edge chantilly lace A-line circular s******t flowed into a chapel length train.

To complete her ensemble, the bride wore a fingertip length bridal illusion veil hand beaded with pearls.

She carried a nose gay bouquet of cream and ivory roses with accent flowers with her great-grandmother’s rosary.

Lara Baudoin, cousin of the bride, attended as the maid of honor. Matron of honor was Katie F. Dore, cousin of the bride. Bridesmaids included Kacy Alleman, Kristian Duhon and Miranda Morvant, all friends of the bride and groom. Flower girl was Briley Romero, cousin of the bride.

The attendants wore an oasis floor length chiffon graduation gowns with a pleated bodice. They carried nose gay bouquets of coral and ivory roses with accent flowers.

John Miller, cousin of the groom, served as best man. Groomsmen included Matthew Miller, brother of the groom; Patrick Miller, brother of the groom; and Randall Figard, friend of the bride and groom. Ushers were Seth Romero, godchild of the bride and Brennan Miller, godchild of the groom. Ring bearer was Kyler Dupuis, godchild of the bride. He is the son of Miranda Morvant.

Following the ceremony, a reception was held at A Venue by Dupuis in Maurice.

Upon their return from a wedding trip to Cabo San Lucas, the couple will reside in Maurice.


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Case workers dress as Disney Princesses in court to support girl’s adoption hearing

After a week of so many tragic news it’s always great to see heartwarming stories like these, especially when they have an added Disney touch.

disney-princesses-courtroom-child-adoption-danielle-koning-2

Lucky little girl Danielle Koning from Grand Rapids, Michigan had an important court date to show up for last week. It would be the final court hearing for her foster parents, Sarah and Jim Koning, to adopt Danielle and another little girl. Courtrooms are never a fun place, especially for a 5-year-old, so to make the day extra special for Danielle, her foster care workers came up with the idea to princess prom dress everybody as characters from Disney Princess movies.

Imagine Danielle’s surprise when she walked into the courtroom to see it full of Disney Princesses — even the judge got involved!

Executive director for Samaritas Foster Care Program, Laura Mitchell, told ABC News: “It’s obviously a very meaningful day. The hearing is definitely a celebration that the kids now have forever families. And it shows the love and compassion that our case workers have.”

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The Future of the Fashion Show: Adrian Joffe

When Comme des Garçons held its once-every-three-years Super-Market-Market sale in a westside warehouse space last month, shoppers lined up by the hundreds (celebs included), street style photographers descended, there was even a DJ. With Comme des Garçons and labels stocked at the CDG-owned Dover Street Market—J.W.Anderson, Gosha Rubchinskiy, Craig Green—at 70 to 80 percent off, it was a can’t-miss event.

photos:backless evening dresses

The general consensus is that it’s grim out there for retailers. Where so much else is going wrong, Comme des Garçons designer Rei Kawakubo and her husband, Adrian Joffe, the president of both CDG and DSM, are doing something right. Which is why I wanted to talk to Joffe about the fashion subject du jour: the future of runway shows. Comme des Garçons’s are famously exclusive and famously well-regarded. How does Joffe view the see-now-buy-now trend? Where does he stand on consumer-facing shows? Will we ever see a CDG show in virtual reality? Joffe answered my questions via email. Read on for his outspoken replies.

2016 is shaping up to be a year of fashion disruption. You’ve got major designer departures, some brands rethinking delivery schedules, others combining men’s and women’s collections. I’m interested in your perspective on the changes as the president of Dover Street Market and CDG.

Fashion, like life, is about constant change. Recently for sure there have been more changes than usual, but I am not sure we can say fashion is in crisis or that it matters. In a way we should welcome big changes and even revolutions because the status quo is never that interesting or positive. Disruption can perhaps pave the way for more creative thinking and less boring clothes.

As for Comme des Garçons and Dover Street Market, we just get on with what we do and don’t really take into account or change according to trends. We are our own microغير مجاز مي باشدm.

Knowing shoppers as well as you do after years of running DSM stores around the world, how excited are you about the idea of see-now-buy-now collections? Do you think direct-from-the-runway collections can help the flagging retail scene?

I’m not at all excited. It’s an unimaginative marketing idea that will, if anything, kill off retail even quicker. It smacks a bit of totalitarianism. I feel it takes away the freedom of the buyer and herds the consumer even more into what is supposed to be hot and enforces the idea that instantaneousness is the new paradise. Individuality and choice are reduced. Where is the suspense, the patience, the surprise, the happy accidents? Where is the art, where is the risk, and where is the space for creation to flourish in the see-now-buy-now mind-set?

Labels big (Gucci) and small (Vetements), both of which DSM stocks, have announced plans to combine their women’s and men’s collections. As a retailer, what do you see as the pros and cons, both big picture and on the ground, in terms of store buyers’ schedules? Also, has Team CDG given any thought to combining women’s and men’s collections?

Of course this will never happen for CDG. Men’s and ladies’ CDG have completely different starting points, although as with anything in CDG, they share the same values. But for Gucci and Vetements and anyone else to do [it] is, of course, no problem for us, and we wish them luck. Scheduling, of course, is always a bit of a nightmare but no big deal. We’ll get to see what we want to see.

In my interviews with others on the future of fashion shows, the subject tends to turn to retail. I’ve heard a lot of complaints about the a-seasonality of deliveries—i.e., Spring arrives in January, Fall collections in July. Why does this situation persist?

I am not sure, really, but I think it is something to do with large fabric manufacturers and the spiral of earlier and earlier bargain sales by depressed American department stores. It is very silly, though, to get Spring/Summer clothing just as winter is beginning to dig in its heels.

Last month, Business of Fashion had an editorial about broken department stores. What strategies have you used at DSM to avoid this fate?

We just do what we do, and don’t take notice or be affected by what is happening out there. We only aim to make an exciting and stimulating retail experience through beautiful chaos. I think also creating a community of relationships is what is important, between suppliers and us and between us and consumers. It is hard to have synergetic relationships online or with corporate machines.

Getting back to fashion shows, of all the changes being discussed and put into action this year, which do you think has a chance of sticking?

I have no idea. It’ll be interesting to see.

CDG has always staged very intimate shows. With all of the interest in the collection, they could easily be twice or three times bigger. Can you weigh in on why this formula works well for you?

Rei likes the audience to see the clothes close up.

I’m guessing you have very little interest in staging public-facing shows.

Maybe one day!! Who knows . . .

What do you think of the strategy for other brands?

Everyone should be free to do what they want. But remember, democracy can lead to the lowest common denominator syndrome.

CDG has, to my knowledge, never staged a pre-season show or presentation.

We are not organized to do so. We have 15 to 16 brands, each with their own concept, and deliveries throughout the season. We don’t need pre-collections. Our clients don’t demand it of us.

What’s your opinion on the pre-seasons?

There’s nothing wrong with them for those that do them. It’s nice to get early deliveries sometimes . . . I don’t much like it, though, when the pre-collections have nothing to do with the main collections . . .

Would it have been smarter not to publicize them and post collection photos online?

I have no idea. That’s not our world.

Do you have any interest in virtual shows?

None whatsoever.

Is a live experience still essential?

Absolutely . . . Live anything is essential. Virtual shows are virtually soulless.

If you could change anything about fashion shows, what would it be?

They are changing anyway. Let them find their own way . . .

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